Salt Beef Roll

Full product description

Deli comfort wrapped in flaky pastry. Our salt beef roll packs tender, slow-cured beef into a buttery puff pastry casing for a rich, savoury bite that bakes up golden in minutes. Think proper salt beef flavour with a soft, shreddy texture—brilliant warm with mustard, pickles and a handful of chips, or sliced onto sharing boards for easy entertaining.

Why you’ll love it

• Slow-cured salt beef with deep, savoury character

• All-butter puff pastry that bakes flaky and crisp (see label)

• Oven-ready—from fridge to piping hot with minimal faff

• Perfect for lunches, snacks, picnics and party trays

Product details

• Filling: salt beef (cured brisket) with aromatics; may include onion/seasoning

• Pastry: puff pastry (all-butter where stated)

• Supplied chilled and ready to bake

• Allergen & ingredient info: typically contains gluten (wheat) and milk (butter); may contain egg (glaze), mustard (if included) and sulphites. Please check the label.

How to cook (from chilled)

1. Preheat oven to 200°C (fan 180°C).

2. Place on a lined tray; egg-wash for shine if you like.

3. Bake 20–30 mins (size dependent) until the pastry is deep golden and the centre is piping hot throughout.

4. Rest 3–5 mins before serving.
   From frozen: Defrost in the fridge overnight, then bake as above (or add 5–10 mins if cooking from frozen—cover loosely with foil if browning too fast).

Serving ideas

• New York-style: warm with mustard and sliced gherkins

• Pub plate: chunky chips, slaw and pickled red onions

• Board bites: slice and serve with cheddar, pickles and chutney

• Dipper: cut into chunks with mustard mayo or horseradish cream

Storage & handling

• Keep refrigerated below 5°C

• Once opened, bake the same day

• Suitable for home freezing on day of purchase; defrost in the fridge and bake within 24 hours

• Do not refreeze once defrosted

FAQs

Is it very salty?
Well balanced—classic salt beef depth without harshness. Add pickles or a squeeze of lemon for brightness.

Shortcrust or puff?
This roll uses puff pastry for flaky layers (see label for butter content).

Can I air fry it?
Yes—180°C for 12–18 mins until pastry is golden and the centre is piping hot. Tent with foil if colouring too quickly.

Best sauces?
English mustard, horseradish cream or a sharp dill pickle relish.