Golden, crackly and soft within, our crusty roll is baked for that classic shatter-crisp crust and a tender, open crumb. Perfect for bacon sarnies, burgers and soup dunking, and just as happy piled with cold cuts and cheese. A proper everyday bakery staple—toast, tear, butter and enjoy.
Why you’ll love it
Crisp crust with a soft, fluffy centre
The right size for sandwiches, burgers and breakfast baps
Lovely fresh or lightly toasted
Freezes well for fresh rolls on demand
Product details
Traditional white bakery roll (may include a dusting of flour)
Baked daily; texture is light with a thin, crunchy crust
Allergens: contains gluten (wheat); may contain traces of milk/egg/sesame depending on bakery—check the label
How to enjoy
Breakfast bap: buttered roll with bacon or sausages
Deli stack: ham, cheddar, mustard and crisp lettuce
Soup side: warm and torn for dunking
Burger night: toast lightly and load up
Garlic bread hack: split, spread garlic butter, bake until sizzling
Storage & handling
Best eaten same day
Store in a cool, dry place in a paper bag or bread bin
To refresh next day: 5–7 mins at 180°C or a quick toaster warm
Suitable for home freezing: freeze on purchase day; defrost at room temp, then crisp in the oven for 3–5 mins
FAQs
How do I keep the crust crisp? Avoid sealed plastic. Use paper or a bread bin; refresh in a hot oven before serving.
Can I freeze them? Yes—freeze in a bag. Defrost uncovered, then warm to bring back the crust.
Are they vegan? Most plain white rolls are, but recipes vary—check the label.
Good for burgers? Absolutely—toast the cut sides for structure and flavour.